Liberty’s Lamp

Liberty’s Lamp As we look forward to observing the upcoming Independence Day celebration on July 4th with family and friends, we couldn’t help by reflect back on the 56 brave men of our Continental Congress who signed the Declaration of Independence. As they penned their names at the bottom of the Declaration on that historic […]

Every Stalk of Corn — A Meditation on Antietam, Nine-Eleven, & Memorial Day

Back in 2004, almost 3 years after 9/11, Roseanne and I visited a cornfield in Western Maryland. No ordinary cornfield, but a very special one—within the National Park Service’s Antietam Battlefield. The Park of gently rolling hills and fields of corn, located outside Sharpsburg, was established in 1890 to preserve the place where thousands died in […]

Branding — New Cowboys for a New Age

The great American “West” has been ingrained in the minds of millions throughout the world, thanks in large part to Hollywood and its development of the Western movie genre. Using their own backyard—the real western prairies, peaks, and desert valleys—as vivid backdrops and multi-sensory triggers, Hollywood filmmakers for nearly a century have portrayed an equally […]

Social Media 301: A Compass to Set Your Course By

Ask any competent sailor whether he or she would rather be caught offshore in a 30-knot wind or in becalmed seas, and, if the vessel is seaworthy you know the response will be a resounding, “Wind! Give me a strong wind any day!” A sailboat is built for sailing, and whether she’s a 16-foot day […]

The Vapor Effect

va-por. noun. Moisture or another substance diffused or suspended in air, e.g., mist or smoke.  [The Oxford American Dictionary and Language Guide. New York, Oxford University Press. 1999.] The Vapor Effect There are experiences in our lives that leave an indelible mark. Revisiting them provokes strong sensations of haunting images or sounds, and equally strong […]

Strategic Marketing and the Art of Fly Fishing

If your company is experiencing rough seas in a highly competitive market, is it better to become a generalist and cast as wide a net as possible, or to be a specialist and learn how to reel in a particular fish, one at a time? The answer is…”well, it depends.” Smelt fishing on Lake Michigan […]

Brands Behind the Charities

 A Heart for Mission We’re founded on mission. From rescuing bullied kids on the school playground to saving lives on the high-seas, our agencies’ founding principles speak to a higher cause. We help non-profit institutions, charitable organizations, foundations, and businesses using our strategic spirit solutions God-given gifts to build and position their brands for growth. A Mind […]

Freedom is not Free

If you're an American you believe in religious freedom.  We're going to assume that's not a debatable subject for the majority of Americans. What is open for discussion, however, is how the religious freedom of institutions and other parachurch ministries is protected in the public square.  Here at The Souza Agency, we have clients and [...]