ABOUT THE PROJECT

Amorim LogoThe Art of Getting Projects Unstuck: Amorim Revestimentos—the environmentally conscious world leader in the cork industry for over 130 years—needed to establish their Wicanders’ brand of Cork Oak Floors in the United States, while carving an eco-friendly leadership role in the North American green building industry. Unfortunately, the building industry was basically unaware of this wonderful product. In fact, most people had no idea what cork was or where it comes from. To make matters worse, the language Amorim used to promote their product in Europe wasn't working in the USA. Read more...

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